Changing Direction - Finding a Niche
Posted on July 17, 2008 - Filed Under What's Up? |
When I started this blog, it was intended to be for general rants as well as for ecommerce information, blogging resources, and WHATEVER. I realize now that being a generalist is much harder than you would expect.
To begin with, I am not the most organized person in the world and one must be very organized to cope with multiple topics on a regular basis. I can do multiple topics but not all in one place. It’s too easy to lose your focus when your focus is on too many things at once. I found myself behaving like the proverbial chicken with its head cut off, running in circles and accomplishing little. Hence, there are few posts on this blog.
Having a blog which is too general in nature makes it difficult to find an audience, too. It couldn’t even hold MY interest for long. A niche is necessary to keep readers coming back. If half the time you talk about gardening when your readers are interested in politics, you will lose them as fast as you find them. And where do you promote a very general blog? If I submit this blog to a directory, what category would I pick for it: People who can’t make up their minds? Boring Blogs? Blah, Blah, Blah?
So I am changing direction on this website. A really tight niche is not my goal but I will be sticking to a smaller range of topics.
The phrase Blog Squawks was intended to mean Rants, for the most part. I have very strong opinions about certain things and I don’t hesitate to share those opinions or even shout those opinions. Hence, the term Rants.
The Blog Squawks (read: Rants) will stay and will become the focus. I reserve the right to rant about anything but, mainly, I get passionate about social issues, feminist issues, and, sometimes, politics so those will be the subjects of my rants. Current events in those areas should keep me very busy ranting.
I think I will also keep Resources for Bloggers as a part of this blog. It probably won’t be a big part of it but bloggers read blogs and we can’t possibly be aware of all the available resources to better our blogs. When I come across a helpful resource, I will write about it in hopes that someone can make use of it.
In the next few days, I will be rearranging the furniture, so to speak, mainly changing my header and my categories and tags to better suit the new direction. Some things may be archived in an Old News category and some things may be moved to another of my blogs more suited to that topic.
And I think I will make a schedule for myself. I need one with all the balls that I am juggling at the moment.
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